I take a private practice from an idea on a napkin to a real product line, a working storefront, and the internal systems that keep it running — branding, copy, marketing, and the software underneath it, built alongside a full-stack developer partner.
Branding, marketing, or the technology behind the practice — free, in exchange for a case study.
Pre-health biochemistry researcher turned practice builder — I've worked front desk, scribed on ModMed EMA, and shipped the branding, storefront, and internal software for a live NYC metabolic health practice. talin. Solutions is one partner for the brand and the build, so a physician only has to explain what they need once.
Each line below is a full scope, not an add-on — pulled from real work built for a live metabolic health practice, not a template.
Every practice and product needs a name, a mark, and a reason to trust it. I design the full identity — logo, business cards, digital eCard, and product labels — down to the compliant copy on a compounded pen.
I shoot the product, design the media ads, write the campaign, and build the storefront it sells from — including the backend that routes an order to fulfillment.
A custom-coded website, a staff time-tracking and scheduling portal, and a full practice management platform tying together your EMR, phone, and fax APIs — built from scratch, not a plugin.
I've sat in the room as a full-time scribe, built the pricing calculators behind a service catalog, and run hiring for clinical roles — so the systems I build actually fit how a practice runs day to day.
eCards and sites designed and built end to end — view them running live.
Preview the eCard template with no practice info filled in.
Preview blank card →Nonprofit site design and build — refurbished test-prep book donations for NYC schools.
Visit site →A wider look at label and product design work from the Forbes Health catalog, plus editorial and packaging pieces.
The clinical, research, and operational background behind the branding and systems work — why it's built to actually fit a practice.
Front-desk & clinical support, InBody body composition scanning, and EHR scribing on ModMed EMA in an active weight management & metabolic health practice. Conducts R&D analysis of GLP-1 therapeutics and builds internal platforms using LLMs and Claude Code.
Investigates the structural biology of Pancreatic Lipase-Related Protein 1 (PLRP1) and enzyme filamentation mechanisms; maintains HEK 293T cell cultures and supports recombinant protein expression pipelines.
Topology-dependent stabilization of G-quadruplexes by divalent metal ions, using FRET analysis, circular dichroism, and X-ray crystallography. Awarded the Dean's Undergraduate Research Fund ($750).
540-hour NHA-aligned CCMA certification through CUNY — phlebotomy & venipuncture, vital signs, medication administration, HIPAA compliance, and medical asepsis.
Founded an initiative collecting, refurbishing, and donating test-prep books (SAT, AP) to NYC school districts and libraries. Designed the webpage and social content, ran donation marketing, and built local business partnerships. Awarded $1,200 by the NYU Student Government Assembly.
3.95 GPA. NYU Journal of Medicine & Law, Associate Editor; Grey Matters Journal NYU, Writer.
Brand and marketing are half the build. The other half is software that actually runs the practice — that's where Joshua comes in.
I'm opening a small number of free build slots for NYC private practices — branding, marketing, or the technology behind the practice, in exchange for a case study. Tell me what your practice needs most.